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    同比增长 一汽马自达前3月累计销量超3万辆

    2018-04-02 10:04:58 来源:网上车市字号:  

      4月1日,一汽马自达公布最新销量数据,2018年第一季度共销售整车31,641辆,同比增长5%。其中B级运动标杆-阿特兹销量为14,335辆,3月份再超5,000辆;轿跑SUV CX-4销售整车17,291辆,销量持续稳步增长。

    自一汽马自达去年重新调整产品策略后,销量持续呈增长态势,在2018年前2月分别实现了8.7%和9.7%的同比增长。4月1日,一汽马自达公布最新销量数据,2018年第一季度共销售整车31,641台,同比增长5%。其中B级运动标杆-阿特兹销量为14,335台,3月份再超5,000台;轿跑SUV CX-4销售整车17,291台,销量持续稳步增长。

    自2005年3月成立起,一汽马自达已经在国内车市走过了12年,期间创造过辉煌也经历过低谷。2016年11月,一汽马自达调整产品策略,停产4款车型,仅保留阿特兹和CX-4两款产品。2017年,一汽马自达对这两款车型做了升级,新车均配备马自达最新的GVC加速度矢量控制技术,产品力得到了进一步提升。

    2017年,除了调整产品策略,一汽马自达也实施了价值营销的品牌战略,为双明星产品打造了体验营销、娱乐营销和粉丝营销等,切实让消费者感受阿特兹和CX-4的独特魅力。一汽马自达充分调动核心车友会、核心粉丝群体,形成马粉联盟平台。另外,一汽马自达继续深耕区域终端悦享体验营,体验人数有质的飞跃;一试到底自助体验计划让更多目标人群体验到双明星产品。

    经销商层面的深化也为一汽马自达的销量增长提供了助力。一汽马自达通过“靓网工程”,推出200余家新形象店,给消费者创造一个良好的购车体验环境。此外,一汽马自达的全新管家服务、客户感动活动,持续优化售后服务,拉近了与消费者之间的距离。

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