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    2018年东风雷诺增速放缓 一季度销量增长

    2018-04-02 12:54:41 来源:网上车市字号:  

      2018年第一季度实现20905辆,同比增长3.2%,相比去年全年140%的同比增速明显放慢了节奏。从今年一季度销量表现来看,科雷傲和科雷嘉两款车型累计销量为20,905辆,相比去年的20,255辆多销售了650辆,同比增幅仅为3.2%。

    东风雷诺公布最新销售数据,2018年第一季度实现20,905辆,同比增长3.2%,相比去年全年140%的同比增速明显放慢了节奏。目前东风雷诺仅有科雷嘉和科雷傲两款国产车型销售,在过去的一年多的时间里并没有全新国产车型的投产上市,均为小改款或特别版车型。东风雷诺公布新五年中期事业计划到2022年累计国产9款车型。随着未来更多国产车型的加入,将助力东风雷诺销量再次提速。

    从今年一季度销量表现来看,科雷傲和科雷嘉两款车型累计销量为20,905辆,相比去年的20,255辆多销售了650辆,同比增幅仅为3.2%。3月单月销量为6,105辆,同比增长0.64%,环比增幅为5.2%。今年东风雷诺销量目标9万辆,并向10万辆发起挑战。

    从具体车型来看,今年一季度科雷嘉累计销量为7,694辆,同比增长1.3%,科雷傲累计销量为13,211辆,同比增长4.4%。

    仅有两款国产车的东风雷诺相比其他合资品牌处于弱势,这也制约了东风雷诺销量的高速增长。今年3月份东风雷诺公布了新五年中期事业计划,到2022年累计国产9款车型,其中包括3款电动车型。此外,大型SUV和轿车也将引入国产,届时东风雷诺国产车阵容将得到丰富,并向40万辆年销量目标发起挑战。

    在产品层面东风雷诺已经有了具体的计划,在经销商层面也将进一步扩张。目前,东风雷诺全国销售网点已达到200家,预计到2022年前,网络将拓展至400家。东风雷诺将针对三四五线城市进行快速渠道下沉,进一步实现对全国主流区域的全面覆盖,进而拉动销量的增长。

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