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    雷克萨斯1-6月销量增长31% 混动占比达1/4

    2017-07-07 09:13:28 来源:网上车市字号:  

      雷克萨斯品牌建立之初,将主力市场定在北美,在美国的销量表现可以与奔驰、宝马并驾齐驱。中国作为雷克萨斯第二大单一市场,近年来在产品、营销等动作频频,销量也大踏步前进。

      从雷克萨斯官方获悉,雷克萨斯今年1-6月在华销量突破6万辆,同比增幅达31%。在刚刚过去的6月,混动车占月销量的24.2%,已经成为雷克萨斯不可小觑的力量。

      从雷克萨斯2017年的市场表现来看,在美销量连续6个月下跌严重,单月跌幅最高达到25.6%。相对的,中国市场销量全球销量占比增加,连续6个月稳定增长。雷克萨斯6月份在华销量10,612辆,同比增长21.1%;上半年累计售出60,511辆,同比大涨31%。

      具体车型来看,雷克萨斯在美主力车型中ES连续6个月下滑严重,上半年售出21,800辆,同比下滑21.8%。虽然雷克萨斯未公布6月在华具体车型销量,但前5个月,销量三大主力ES、NX和RX表现稳定,助力上半年销量不断上涨。此外,雷克萨斯智·混动车型6月销量2,572辆,占当月销量的24.2%。

      今年上海车展期间,雷克萨斯正式公布全新品牌号“Experience Amazing”,中文释义“领未见·探非凡”,标志着品牌进入全新的发展阶段。今年是雷克萨斯继去年突破十万销量大关再起航的重要一年,目前计划还将推出4款重磅车型,包括旗舰轿车全新LS、旗舰跑车全新LC、中型SUV——新款NX和紧凑型轿车新款CT 200h。

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